Customer interview questions that reveal real needs — worksheet
VentES Business Library | https://ventes.group/library/customer-interview-questions

Learning question:

Participant context (avoid unnecessary personal details):

How they were recruited:

Recent situation and trigger:

Current solution and why it was chosen:

Difficulty in their own words:

Decision-maker and buying process:

Concrete next step, if any:

Observation versus interpretation:

What contradicts our assumption?

Change to make and next question: